The Monsters is an elflike vinyl and plush figure that’s sold in limited-edition blind boxes and regularly sells out within seconds. The toy’s appeal is fueled by a hard-to-explain cuteness — they’re kind of ugly, but huggable, with a devilish grin — as well as surprise and scarcity. You don’t know which one you’re going to get until you open the box, and not only are the blind boxes limited, but each new series includes a “secret,” rare Labubu (with a 1 in 72 chance of discovery) that features a special color, pose, or design detail.
